Which of the following statements about online consumer market research is FALSE?
A)Online research is representative despite the fact that all consumers do not have equal access to the internet.
B)Large online research studies can be conducted inexpensively.
C)The internet can be used to estimate market response to new products.
D)Online questionnaires are an excellent way to conduct consumer research.
E)Online interviewing eliminates interviewer bias and errors in data entry.

Question

Quizplus · Accepted Answer

Not all consumers have equal access to the internet, which can lead to sampling bias and make online research less representative of the general population.

Which of the Following Statements About Online Consumer Market Research