To be successful in creating competitive advantage in international markets companies must ________.

Question

Quizplus · Accepted Answer

All of the above choices are important for companies to create a competitive advantage in international markets. Realizing local companies may have a 'home court advantage' helps companies to adapt their strategies and tactics to the local market. Capitalizing on their home country's assets helps companies to differentiate themselves from local competitors. Avoiding competing in areas in which they are at a disadvantage minimizes the risk of failure. Realizing there are more players involved helps companies to understand the complexity of international markets and adapt to them.

To Be Successful in Creating Competitive Advantage in International Markets