Marketing campaigns encouraging Australian consumers to buy 'Made in Australia' products and New Zealand consumers to 'Buy kiwi made' are more likely to appeal to ________ consumers.

Question

Quizplus · Accepted Answer

Ethnocentric consumers prioritize buying products that are made in their own country, and may even see them as superior to imported products. Encouraging these consumers to buy 'Made in Australia' or 'Buy kiwi made' products would likely be most effective.

Marketing Campaigns Encouraging Australian Consumers to Buy 'Made in Australia