In marketing,the tendency to prefer products or people of one's own culture to those from other countries is called ethnocentrism.

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Ethnocentrism refers to the belief that one's own culture is superior to others, which can lead to a preference for products, people, and ideas from one's own culture over those from other cultures. This can be a challenge for marketers who are trying to sell products in a global marketplace.

In Marketing,the Tendency to Prefer Products or People of One's