Firms seeking a deeper commitment to a foreign market than is possible with exporting or contractual agreements,develop ________ with one or more domestic firms in the target market.

Question

Quizplus · Accepted Answer

Strategic alliances involve forming partnerships with one or more domestic firms in the target market to establish a deeper commitment and shared resources, knowledge, and risks. This type of collaboration allows firms to expand their market reach and gain competitive advantages that could not be achieved through exporting or contractual agreements.

Firms Seeking a Deeper Commitment to a Foreign Market Than