________ are areas of business within a firm that are each different enough to have their own mission,business objectives,resources,managers and competitors.

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Strategic business units (SBUs) are areas of business within a firm that are differentiated enough to have their own mission, business objectives, resources, managers, and competitors. SBUs are usually large enough to be independent of the parent company, but small enough to be manageable by a single manager or a small team. They are responsible for developing and executing their own strategies, and are evaluated based on their own financial performance. The goal of creating SBUs is to maximize the overall profitability of the firm by allocating resources to the most promising areas of business.

________ Are Areas of Business Within a Firm That Are