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Archetype Is a Unilever SBU That Markets a Number of Different

Question 49

Multiple Choice

Archetype is a Unilever SBU that markets a number of different tea brands around the world.


A) A shortage of tea leaves due to unusual weather conditions
B) The marketing campaigns Archetype conducts in each country
C) Increased competition from a local tea producer
D) Changes in the way people drink tea
E) Government regulations of information on package labels

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