Continental Soup runs a series of commercials encouraging consumers who eat soup regularly to purchase their soup rather than competitor Campbell's soups.

Question

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Market penetration strategy focuses on increasing the market share of existing products by targeting existing customers. By running commercials encouraging consumers who eat soup regularly to purchase their soup rather than competitor Campbell's soup, Continental Soup is attempting to penetrate the market and increase its market share.

Continental Soup Runs a Series of Commercials Encouraging Consumers Who