A company that produces family-sized frozen meals designed to feed six people notices from recent census figures that an increasing number of people are living alone,the average family size has reduced,marriage rates have declined and per capita incomes are increasing.

Question

Quizplus · Accepted Answer

The situation described in the scenario indicates changes in demographics, such as the increasing number of people living alone and the decline in average family size and marriage rates. These changes create an opportunity for the company producing family-sized frozen meals to adapt their product to better suit the needs of smaller households. The increase in per capita incomes also suggests that consumers may be willing to pay a premium for convenience and quality, which could further benefit the company. Therefore, the choice that best describes the situation is demographics (B) and sociocultural (B) as factors that create an opportunity for the company.

A Company That Produces Family-Sized Frozen Meals Designed to Feed