Which of the following marketing objectives best meets the SMART criteria for a company that currently has a 20% market share?
A) Generate a good increase in sales in the coming year.
B) Increase market share to 75% within six months.
C) Increase sales by 5% in the coming six month period.
D) Develop some new products in the foreseeable future.
E) Improve performance in the foreseeable future.
Correct Answer:
Verified
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