The ________ maintains that marketers must satisfy customers' needs in ways that benefit society and are profitable for the company.
A)marketing orientation
B)consumer orientation
C)selling orientation
D)societal marketing concept
E)new era orientation

Question

Quizplus · Accepted Answer

The societal marketing concept maintains that marketers must satisfy customers' needs in ways that benefit society and are profitable for the company. It recognizes that the long-term interests of the company are intertwined with the long-term interests of society. This concept goes beyond just meeting customer needs and also focuses on the impact of marketing activities on society as a whole.

The ________ Maintains That Marketers Must Satisfy Customers' Needs in Ways