In which kind of market would a production orientation be most successful?
A)A market that sells only intangible products
B)A seller's market when demand exceeds supply
C)A buyer's market when supply exceeds demand
D)A market where there are more sellers than buyers
E)There is no market in which a product orientation can be used successfully.

Question

Quizplus · Accepted Answer

In a seller's market, where demand exceeds supply, a production orientation can be successful because the focus is on producing as much as possible to meet the demand. The market conditions are favorable for the seller, so they have more flexibility to focus on production rather than meeting customer needs.

In Which Kind of Market Would a Production Orientation Be