________ refer(s) to the tangible and ________ benefits a customer receives from buying a product or service.
A) Utility; monetary
B) Exchange; intangible
C) Needs; consumer
D) Value; intangible
E) Consumer orientation; intangible
Correct Answer:
Verified
Q92: _ is the buying and selling of
Q93: The marketing concept does not apply to
Q94: Explain how marketers make use of popular
Q95: Automobiles,haircuts,car repairs,lighting fixtures and chocolate bars are
Q96: Which of the following is an example
Q98: Marketing concepts only apply to the selling
Q99: _ marketing is the marketing of goods
Q100: Marketing messages often communicate _,stories containing symbolic
Q101: Explain the concept of 'value' from the
Q102: A firm provides customers with a differential
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