Question 1

Which of the following can be marketed?
A)The local chapter of the Cancer Society
B)A political candidate
C)An idea for a new television show based on a popular series of books
D)A particular religion
E)All of the above

Accepted Answer

All of the options listed can be marketed as they involve promoting awareness, interest, or acceptance among a target audience. Marketing is not limited to products but can also include services, ideas, organizations, and individuals.

Question 2

Which of the following is an example of a consumer good?
A)Art supplies purchased for the primary school art centre
B)Disposable nappies purchased by a new mother for her baby
C)A riding lawn mower purchased by a landscape company
D)Paint purchased by a house-painting contractor
E)Toys purchased for the day-care centre

Accepted Answer

A consumer good is a product purchased for personal or household use, and disposable nappies are purchased by new mothers for their babies' personal use. The other options are all examples of producer goods or capital goods, which are purchased for business or commercial use.

Question 3

A bakery buys sugar,flour and yeast to make bread,and a retailer buys racks and a cash register.
A)industrial goods
B)intangible goods
C)distributive goods
D)homogeneous products
E)consumer goods

Accepted Answer

Industrial goods are products that are used in the production of other goods. Sugar, flour, yeast, racks, and cash registers are all used in the production process and are considered industrial goods. Intangible goods refer to products that cannot be touched or felt, distributive goods refer to products that are involved in the distribution process, homogeneous products refer to products that are identical in nature, and consumer goods are products that are sold directly to consumers for their personal use.

Question 4

All of the following would be classified as consumer goods EXCEPT ________.
A)value products
B)tangible products
C)intangible products
D)popular culture products
E)competitive advantage products

Accepted Answer

The answer of All of the following would be classified...

Question 5

Consumer goods are bought for further processing,for on-selling or use in an organisation.

Accepted Answer

Consumer goods are bought by end-users for their personal use or consumption, not for further processing or use in an organization. Goods purchased for further processing or use in an organization are called industrial goods or business-to-business goods.

Question 6

Which of the following is the best example of a service?
A)A CD Monica purchased online
B)The haircut Jonathon had yesterday
C)The t-shirt you received when you entered a 5K fun run
D)Sheet music purchased by a piano teacher
E)Cleaning supplies purchased for a veterinarian's office

Accepted Answer

A service is an intangible product that is performed for someone. A haircut is a service because it is a task performed by a stylist for a customer.

Question 7

Which of the following is an example of a not-for-profit organisation that could use marketing principles?
A)A local museum
B)Local governments and education institutions,such as universities
C)The Leukaemia Foundation
D)The Auckland or Sydney Zoo
E)All of the above

Accepted Answer

All of the above are examples of not-for-profit organizations that could use marketing principles. Just because an organization is not focused on generating profits doesn't mean that it doesn't need to promote its brand or services, attract sponsors, or communicate with its target audience. Marketing can help these organizations achieve their mission and social goals, by increasing awareness, engagement, and support from various stakeholders. For example, a local museum could use marketing to boost its visitor numbers, create educational programs, or fundraise for its collections. The Leukaemia Foundation could use marketing to raise awareness about the disease, support patients and their families, and drive donations. The Auckland or Sydney Zoo could use marketing to encourage tourists and locals to visit, learn about conservation efforts, and sponsor animal welfare programs. Similarly, local governments and educational institutions could use marketing to communicate their services, benefits, and achievements, to students, taxpayers, businesses, and other stakeholders.

Question 8

The impact on society of reality TV shows like Survivor,with its catchphrase 'the tribe has spoken',reflect how ________ can influence what we consume.
A)market convergence
B)subcultures
C)popular culture
D)ethical boundaries
E)the societal marketing concept

Accepted Answer

The catchphrase "the tribe has spoken" from Survivor has become a part of popular culture, showing how reality TV shows can influence what society consumes in terms of entertainment and language.

Question 9

The challenge for marketers is to create an attractive ________,a marketplace offering that fairly and accurately sums up the value that will be realised if the good or service is purchased.
A)product position
B)target market
C)mass market
D)value proposition
E)market segment

Accepted Answer

The term "value proposition" refers to the unique benefit or solution that a product or service offers to a customer, and is the central message that a marketer uses to convince their target market to buy the product. Therefore, D - value proposition is the most appropriate answer. A- product position refers to how a product is perceived relative to competitors in the market. B- target market refers to the specific group of customers that a company aims to sell their products or services to. C- mass market refers to a large and diverse group of consumers. E- market segment refers to a sub-group of a larger market that shares similar characteristics or needs. While these terms are relevant to marketing, they do not directly address the creation of an attractive marketplace offering as the question requires.

Question 10

Explain the difference between consumer and business-to-business marketing,providing examples to illustrate.

Accepted Answer

The answer of Explain the difference between consumer and business-to-business...

Question 11

The Macadamia Nut Marketing Board promotes the fact that their nuts are a good addition to a low-carbohydrate diet.How are they making use of popular culture trends?

Accepted Answer

The answer of The Macadamia Nut Marketing Board promotes the...

Question 12

________ is the buying and selling of products such as books,CDs and clothing on the internet.
A)Consumer relationship management
B)E-marketers
C)Business-to-business
D)Selling orientation
E)E-commerce

Accepted Answer

E-commerce refers specifically to the buying and selling of products over the internet, including physical goods like books, CDs, clothing, and more. Consumer relationship management (A) refers to strategies for managing interactions with customers, while e-marketers (B) are professionals who specialize in marketing techniques for the internet. Business-to-business (C) refers to transactions between businesses rather than consumers, and selling orientation (D) generally refers to a focus on sales rather than customer relationships or other considerations.

Question 13

The marketing concept does not apply to not-for-profit organisations and government agencies.

Accepted Answer

The marketing concept can and should be applied to not-for-profit organizations and government agencies to promote their mission and services to their target audience. By understanding their audience's wants and needs, these organizations can tailor their messaging and communication strategies to better connect with their audience and achieve their goals.

Question 14

Explain how marketers make use of popular culture and myths,and illustrate how a soft drink marketer could use both.

Accepted Answer

The answer of Explain how marketers make use of popular...

Question 15

Automobiles,haircuts,car repairs,lighting fixtures and chocolate bars are all examples of consumer goods.

Accepted Answer

Automobiles, haircuts, car repairs, and lighting fixtures are consumer goods, but haircuts and car repairs are services, not tangible goods.

Question 16

Which of the following is an example of a transaction that might occur in business-to business marketing?
A)Max buys a new razor on his way home from work
B)A professional chef bakes a birthday cake for her son
C)An amateur gardener buys a new wheelbarrow
D)Robyn's mother hires a math tutor to help Robyn pass algebra
E)A retailer buys athletic shoes to sell in its store

Accepted Answer

A retailer buying athletic shoes to sell in its store is an example of a business-to-business transaction, where one business is buying products from another business to resell to its own customers.

Question 17

________ refer(s)to the tangible and ________ benefits a customer receives from buying a product or service.
A)Utility; monetary
B)Exchange; intangible
C)Needs; consumer
D)Value; intangible
E)Consumer orientation; intangible

Accepted Answer

Value refers to the tangible and intangible benefits a customer receives from buying a product or service.

Question 18

Marketing concepts only apply to the selling of goods and services.Discuss and use examples to illustrate.

Accepted Answer

The answer of Marketing concepts only apply to the selling...

Question 19

________ marketing is the marketing of goods and services from one organisation to another.
A)Business-to-business
B)Customer
C)Distributive
D)Target
E)Consumer

Accepted Answer

Business-to-business marketing (B2B) refers to the marketing of goods and services from one organisation to another. This type of marketing is usually focused on building relationships between businesses and providing solutions that meet their specific needs.

Question 20

Marketing messages often communicate ________,stories containing symbolic elements that express the shared emotions and ideals of a culture.
A)myths
B)marketing concepts
C)utility
D)total quality management
E)value

Accepted Answer

Myths are stories that communicate cultural values and beliefs, and marketing messages often use symbolic elements to tap into these shared emotions and ideals.

Quiz 1: Welcome to the World of Marketing: Creating and Delivering Value

Which of the following can be marketed?

Which of the following is an example of a consumer good?

A bakery buys sugar,flour and yeast to make bread,and a retailer buys racks and a cash register.

All of the following would be classified as consumer goods EXCEPT ________.

Consumer goods are bought for further processing,for on-selling or use in an organisation.

Which of the following is the best example of a service?

Which of the following is an example of a not-for-profit organisation that could use marketing principles?

The impact on society of reality TV shows like Survivor,with its catchphrase 'the tribe has spoken',reflect how ________ can influence what we consume.

The challenge for marketers is to create an attractive ________,a marketplace offering that fairly and accurately sums up the value that will be realised if the good or service is purchased.

Explain the difference between consumer and business-to-business marketing,providing examples to illustrate.

The Macadamia Nut Marketing Board promotes the fact that their nuts are a good addition to a low-carbohydrate diet.How are they making use of popular culture trends?

________ is the buying and selling of products such as books,CDs and clothing on the internet.

The marketing concept does not apply to not-for-profit organisations and government agencies.

Explain how marketers make use of popular culture and myths,and illustrate how a soft drink marketer could use both.

Automobiles,haircuts,car repairs,lighting fixtures and chocolate bars are all examples of consumer goods.

Which of the following is an example of a transaction that might occur in business-to business marketing?

refer(s) to the tangible and benefits a customer receives from buying a product or service.

Marketing concepts only apply to the selling of goods and services.Discuss and use examples to illustrate.

________ marketing is the marketing of goods and services from one organisation to another.

Marketing messages often communicate ________,stories containing symbolic elements that express the shared emotions and ideals of a culture.

Quiz 1: Welcome to the World of Marketing: Creating and Delivering Value

Which of the following can be marketed?

Which of the following is an example of a consumer good?

A bakery buys sugar,flour and yeast to make bread,and a retailer buys racks and a cash register.

All of the following would be classified as consumer goods EXCEPT ________.

Consumer goods are bought for further processing,for on-selling or use in an organisation.

Which of the following is the best example of a service?

Which of the following is an example of a not-for-profit organisation that could use marketing principles?

The impact on society of reality TV shows like Survivor,with its catchphrase 'the tribe has spoken',reflect how ________ can influence what we consume.

The challenge for marketers is to create an attractive ________,a marketplace offering that fairly and accurately sums up the value that will be realised if the good or service is purchased.

Explain the difference between consumer and business-to-business marketing,providing examples to illustrate.

The Macadamia Nut Marketing Board promotes the fact that their nuts are a good addition to a low-carbohydrate diet.How are they making use of popular culture trends?

________ is the buying and selling of products such as books,CDs and clothing on the internet.

The marketing concept does not apply to not-for-profit organisations and government agencies.

Explain how marketers make use of popular culture and myths,and illustrate how a soft drink marketer could use both.

Automobiles,haircuts,car repairs,lighting fixtures and chocolate bars are all examples of consumer goods.

Which of the following is an example of a transaction that might occur in business-to business marketing?

________ refer(s) to the tangible and ________ benefits a customer receives from buying a product or service.

Marketing concepts only apply to the selling of goods and services.Discuss and use examples to illustrate.

________ marketing is the marketing of goods and services from one organisation to another.

Marketing messages often communicate ________,stories containing symbolic elements that express the shared emotions and ideals of a culture.

refer(s) to the tangible and benefits a customer receives from buying a product or service.