Coca-Cola commands 50 percent of the world's soft-drink business because of its ________ in distribution and marketing communications.
A)positioning
B)distinctive competency
C)return on investments
D)customer relationship management
E)market segmentation

Question

Quizplus · Accepted Answer

Coca-Cola's distinctive competency in distribution and marketing communications has enabled it to capture 50 percent of the global soft drink market. This includes their iconic bottle shape, consistent slogan and brand image, and efficient distribution network.

Coca-Cola Commands 50 Percent of the World's Soft-Drink Business Because