________ provide reasons for customers to pay a premium for a firm's products and exhibit a strong brand preference.
A)Exchanges
B)Marketing mixes
C)Differential benefits
D)Industrial goods
E)Myths

Question

Quizplus · Accepted Answer

Differential benefits are unique product or service features that set a company's offering apart from its competitors and provide value to customers, giving them a reason to pay more for the product and to have a strong brand preference. These benefits can be based on design, quality, performance, features, brand reputation, or superior customer service.

________ Provide Reasons for Customers to Pay a Premium for a Firm's