Choosing precisely whom the company will serve will help define an organization's strategy.

Question

Quizplus · Accepted Answer

Identifying the target market or customer segment is critical in shaping a company's overall strategy. It helps the company tailor its offerings, messaging, and marketing efforts towards the specific needs and preferences of its chosen customer group. By understanding the unique requirements of the customer base, the company can create competitive advantages and better position itself in the marketplace.

Choosing Precisely Whom the Company Will Serve Will Help Define