Which of the Following Statements Is True

Which of the following statements is true?

A) In the long run the price of a product must cover its costs or the organization will no longer make the product.
B) In the long run the price of a product must cover its sunk costs or the organization will no longer make the product.
C) In the long run the price of a product must cover its internal failure costs or the organization will no longer make the product.
D) In the long run the price of a product must cover its external failure costs or the organization will no longer make the product.