Question 1

Uses for meta tags include:
A) to indicate that a web page should not be indexed
B) to indicate the character encoding for a web page
C) to indicate a description of a website
D) all of the above

Accepted Answer

Meta tags can be used for multiple purposes, including indicating that a web page should not be indexed by search engines, indicating the character encoding for a web page, and providing a description of a website. Therefore, the best choice is D, as all of these options are correct.

Question 2

Select the jQuery code that will set the background color of all li elements to green.
A) $('li').style('background-color', 'green');
B) $('li').html('background-color', 'green');
C) $('li').attr('background-color', 'green');
D) $('li').css('background-color', 'green');

Accepted Answer

To change the background color of all li elements using jQuery, we need to use the .css() method which sets one or more CSS properties for the selected elements. The correct syntax for the .css() method is .css('property', 'value'), so in this case, we want to set the background-color property to green, and select all li elements using the $('li') selector. Therefore, the correct code is $('li').css('background-color', 'green').

Question 3

Select the true statement:
A) You need to purchase the jQuery library.
B) The jQuery library is available online through a CDN
C) All browsers automatically include the jQuery library
D) None of the above statements is true.

Accepted Answer

The jQuery library is available online through various content delivery network (CDN) providers, so you don't need to purchase it or manually include it in your project. It's as simple as including a single line of code in your HTML file to link to the CDN version of the jQuery library. Choices A and C are false because they suggest that purchasing or including the library is necessary or automatic, which is not the case.

Question 4

Select the true statement below.
A) Paying to be listed preferentially in a search engine is considered by many organizations to be a justified cost of doing business.
B) Submit your site to search engines before it is finished.
C) It only takes a few minutes to be listed in a search engine.
D) All of the statements above are true.

Accepted Answer

Paying for preferential listing in search engines is a common practice, and many businesses consider it a necessary expense. Submitting a site to search engines before it is finished (B) is not recommended, as an incomplete site may harm the site's ranking. It can take weeks or even months to be listed in a search engine (C), depending on the search engine and the site's content and structure. Therefore, only statement A is true.

Question 5

Other parts of a web page that a search engine robot may examine include:
A) page title
B) text in headings and paragraphs
C) links
D) all of the above

Accepted Answer

The answer of Other parts of a web page that...

Question 6

Banner ads benefit websites by________.
A) bringing many new visitors to your site
B) increasing awareness of the website
C) both bringing many new visitors and increasing awareness of the site
D) None of the above

Accepted Answer

The answer of Banner ads benefit websites by________.
A) bringing many...

Question 7

Select the true statements about meta tags.
A) They may be placed anywhere in the web page.
B) They may be used by search engines to index a web page
C) They must be present or the page will not be indexed.
D) All of the above are true.

Accepted Answer

The answer of Select the true statements about meta tags.
A)...

Question 8

jQuery is
A) an application developed by Microsoft
B) a free open-source JavaScript library
C) an application developed by Adobe
D) none of the above

Accepted Answer

jQuery is an open-source JavaScript library designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, animation, and Ajax interactions. It was created by John Resig in 2006, and it has become one of the most widely used JavaScript libraries on the web. It is not developed by Microsoft or Adobe.

Question 9

Select the components of a search engine.
A) robot
B) database
C) search form
D) all of the above

Accepted Answer

The answer of Select the components of a search engine.
A)...

Question 10

The first step in submitting your web site to search engines and search directories is to
A) join an affiliate program
B) visit the search engine and submit your web site
C) prepare your pages for search engines by adding keyword and description meta tags to your pages
D) none of the above

Accepted Answer

The first step in submitting your website to search engines and search directories is to visit the search engine and submit your website.

Question 11

The ability to keep web page visitors at your site is called _______.
A) link popularity
B) stickiness
C) attention
D) None of the above

Accepted Answer

The answer of The ability to keep web page visitors...

Question 12

Search indexes are different from search engines because:
A) Search engines are larger
B) Search indexes have a human being review your web site
C) Search engines are easier to use
D) None of the above.

Accepted Answer

Search indexes, such as those used by directories like Yahoo or DMOZ, have real people review websites and manually categorize them. Search engines, on the other hand, use automated software algorithms to crawl and index websites. This means that search indexes are different from search engines because they involve human input in the indexing process. Options A and C are incorrect because the size and user-friendliness of search engines versus search indexes are not what distinguishes the two. Option D is incorrect because there are indeed differences between search indexes and search engines, as outlined above.

Question 13

Website promotion methods include:
A) banner ads
B) word of mouth
C) newsletters
D) all of the above

Accepted Answer

All of the above methods are effective in promoting a website. Banner ads can attract visitors from other websites, word of mouth can spread the word to friends and family, and newsletters can keep subscribers up to date and engaged with the website. Using a combination of these methods can help increase website traffic and visibility.

Question 14

Select the best description of an "impression".
A) a search form is completed
B) a visitor recommends your site to a friend
C) your site is listed in a search engine
D) your ad is viewed by a website visitor

Accepted Answer

The answer of Select the best description of an "impression".
A)...

Question 15

__________ are the most popular method used by visitors to find web sites.
A) banner ads
B) hearing about web sites on TV
C) search engines
D) personal recommendations

Accepted Answer

The answer of __________ are the most popular method used...

Question 16

A rating determined by a search engine based on the number of links to a particular site and the qualities of those links is called ________.
A) link checking
B) reciprocal linking
C) link popularity
D) None of the above

Accepted Answer

Link popularity is a rating determined by a search engine based on the number of links to a specific site and the qualities of those links. Therefore, option C is the correct choice. Option A (link checking) refers to the process of examining the links pointing to a website. Option B (reciprocal linking) refers to an agreement between two websites to link to each other. Option D (None of the above) is not the correct answer, as link popularity is a well-known term in the field of search engine optimization.

Question 17

When using jQuery, what is used to determine when the web page's DOM has been fully loaded by the browser?
A) $(document).onload()
B) $(document).ready()
C) $(html).loaded()
D) $(document).load()

Accepted Answer

$(document).ready() is used to determine when the web page's DOM has been fully loaded by the browser. This method allows jQuery to be executed as soon as the DOM is ready, making it the best choice for accessing and manipulating the web page's elements. The other options are not valid methods for DOM ready detection in jQuery.

Question 18

Information about which keywords are bringing visitors to your website can be found in the _______.
A) web position log
B) website log
C) search engine file
D) None of the above

Accepted Answer

The answer of Information about which keywords are bringing visitors...

Question 19

Using ________ as a promotion method will bring return visitors to your site.
A) newsletters
B) banner exchanges
C) TV ads
D) none of the above

Accepted Answer

The answer of Using ________ as a promotion method will...

Question 20

Which jQuery method has the purpose of getting or setting the value of an HTML attribute?
A) attr()
B) html()
C) css()
D) style()

Accepted Answer

The answer of Which jQuery method has the purpose of...

Quiz 13: Web Promotion & A Brief Look at Javascript and Jquery

Uses for meta tags include:

Select the jQuery code that will set the background color of all li elements to green.

Select the true statement:

Select the true statement below.

Other parts of a web page that a search engine robot may examine include:

Banner ads benefit websites by________.

Select the true statements about meta tags.

jQuery is

Select the components of a search engine.

The first step in submitting your web site to search engines and search directories is to

The ability to keep web page visitors at your site is called _______.

Search indexes are different from search engines because:

Website promotion methods include:

Select the best description of an "impression".

__________ are the most popular method used by visitors to find web sites.

A rating determined by a search engine based on the number of links to a particular site and the qualities of those links is called ________.

When using jQuery, what is used to determine when the web page's DOM has been fully loaded by the browser?

Information about which keywords are bringing visitors to your website can be found in the _______.

Using ________ as a promotion method will bring return visitors to your site.

Which jQuery method has the purpose of getting or setting the value of an HTML attribute?