Deliberate,long-term media campaigns such as Smokey the Bear,which began in 1944 and is still with us today,are examples of ads used by nonprofit organizations to educate the public.They are commonly known as:

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Public service announcements (PSAs) are ads used by nonprofit organizations to educate the public about important issues such as health and safety. Smokey the Bear, which began in 1944 and is still with us today, is an example of a long-term PSA campaign. Messages to the masses and mass-media services are not specific terms for this type of campaign, and fireside chats were a series of radio broadcasts made by President Franklin D. Roosevelt in the 1930s and 1940s.

Deliberate,long-Term Media Campaigns Such as Smokey the Bear,which Began in 1944