Pride and pragmatic needs are driving the new form of global alliance,namely,relationship enterprises.

Question

Quizplus · Accepted Answer

Relationship enterprises are formed by companies that want to collaborate and build long-term strategic relationships based on trust, mutual respect, and shared values. Pride and pragmatic needs, such as the desire to maintain brand identity or access to new markets, are often the driving forces behind these alliances.

Pride and Pragmatic Needs Are Driving the New Form of Global