An increased liking for an unfamiliar stimulus following repeated experience with it is known as
A) the self-fulfilling prophecy.
B) companionate love.
C) the mere exposure effect.
D) mirror-image perceptions.

Question

Quizplus · Accepted Answer

The increased liking for an unfamiliar stimulus following repeated experience with it is known as the mere exposure effect. This effect suggests that familiarity breeds liking and is often used in marketing and advertising to promote brand recognition and preference.

An Increased Liking for an Unfamiliar Stimulus Following Repeated Experience