People tend to like the letters of their own name better than other letters.This is best explained in terms of
A) self-disclosure.
B) mirror-image perceptions.
C) the mere exposure effect.
D) social exchange theory.

Question

Quizplus · Accepted Answer

The mere exposure effect is the phenomenon in which people tend to develop a preference for things simply because they are familiar with them. In this case, people are familiar with the letters in their own name, which leads to a preference for those letters. This effect has been demonstrated in numerous studies, including a classic study by Zajonc (1968) in which participants rated a series of nonsense words. When those words were repeated, participants rated them more positively, demonstrating the mere exposure effect.

People Tend to Like the Letters of Their Own Name