Melissa regularly donates blood to an international blood bank simply because she believes she ought to help anyone with a medical need for a blood transfusion.Melissa's altruism best illustrates the impact of the

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Quizplus · Accepted Answer

The social-responsibility norm states that we should help those who are in need of assistance because it is our social responsibility to do so. Melissa's regular donations of blood to an international blood bank demonstrate her belief in this norm. The reciprocity norm pertains to the expectation that people will help those who have helped them in the past, the bystander effect relates to the tendency for people to be less likely to intervene in an emergency situation when others are present, and the mere exposure effect refers to the phenomenon wherein people develop a preference for things they have been exposed to repeatedly. None of these concepts are as directly relevant to Melissa's behavior as the social-responsibility norm.

Melissa Regularly Donates Blood to an International Blood Bank Simply