When shopping for a new cell phone,many shoppers prefer certain products simply because they have familiar brand names.This preference best illustrates the importance of
A) social traps.
B) the mere exposure effect.
C) mirror-image perceptions.
D) the reciprocity norm.

Question

Quizplus · Accepted Answer

The mere exposure effect is the phenomenon where individuals tend to develop a preference for things that they are familiar with. In this case, shoppers prefer certain cell phone brands because they are familiar with their name, which is an example of the mere exposure effect.

When Shopping for a New Cell Phone,many Shoppers Prefer Certain