When buying groceries,many shoppers prefer certain products simply because they have a familiar brand name.This preference BEST illustrates the importance of
A) the self-fulfilling prophecy.
B) the mere exposure effect.
C) mirror-image perceptions.
D) a social trap.

Question

Quizplus · Accepted Answer

The preference for familiar brand names suggests that shoppers have been exposed to those products before and therefore feel more comfortable and trusting of them. This is known as the mere exposure effect, which suggests that we tend to develop a preference for things simply because we are more familiar with them.

When Buying Groceries,many Shoppers Prefer Certain Products Simply Because They