Compared with central route persuasion,peripheral route persuasion tends to

Question

Quizplus · Accepted Answer

Peripheral route persuasion is focused on superficial or secondary characteristics of the message, such as the attractiveness of the speaker or the use of emotional appeals, whereas central route persuasion involves logical reasoning and critical thinking. Because peripheral cues are easier to process and require less effort, they tend to produce more rapid effects on attitudes and beliefs. However, these effects are typically weaker and less enduring than those resulting from central route persuasion, which is based on more substantial and meaningful information. Peripheral route persuasion is also less likely to influence behavior, as it is often based on fleeting or extraneous cues that are not strongly related to the actual content of the message.

Compared with Central Route Persuasion,peripheral Route Persuasion Tends to