Instead of providing arguments in favor of a political candidate,ads may build political support by associating pictures of the candidate with emotion-evoking music and images.This strategy best illustrates

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This strategy of using emotional cues to build political support is an example of peripheral route persuasion, where the focus is on superficial cues rather than the actual content of the argument or message. Central route persuasion, on the other hand, involves a more in-depth analysis and consideration of the arguments presented. Cognitive dissonance and role-playing are not relevant to this scenario.

Instead of Providing Arguments in Favor of a Political Candidate,ads