According to the elaboration likelihood model, the two methods of persuasion are:

Question

Quizplus · Accepted Answer

The elaboration likelihood model proposes two routes to persuasion: the central route and the peripheral route. The central route involves processing messages through careful consideration and elaboration of the content and arguments, while the peripheral route involves being influenced by cues such as the source of the message or emotional appeals without much critical thinking. Therefore, choice A (central and peripheral) is the correct answer, while the other options do not accurately reflect the two methods of persuasion proposed by the elaboration likelihood model.

According to the Elaboration Likelihood Model, the Two Methods of Persuasion