If someone wants to create an attitude that will last a long time, she should use the ____________ method of persuasion. If someone wants to create an attitude that will last only a short time, he should use the ____________ method of persuasion.

Question

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The central method of persuasion focuses on the content of the message and the rational or logical arguments made within it. This approach is more likely to create attitudes that last a long time. The peripheral method of persuasion focuses on less relevant factors, such as the speaker's attractiveness or the emotional appeal of the message. This approach is more likely to create attitudes that are short-lived.

If Someone Wants to Create an Attitude That Will Last