If Ivan Pavlov had never conducted his classical conditioning studies, therapists may never have developed:

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Exposure therapy is a type of therapy that exposes an individual to a feared object, situation, or memory to extinguish or reduce the associated fear, anxiety, or distress. Pavlov's classical conditioning experiments demonstrated the power of association and how a neutral stimulus (like a bell or tone) could be linked to a reflexive response (like salivation) through repeated pairing with a naturally occurring stimulus (like food). Exposure therapy uses a similar approach by creating new, positive associations with feared stimuli through repeated exposure and reducing the avoidance response.

If Ivan Pavlov Had Never Conducted His Classical Conditioning Studies