Nurturing customer loyalty by gathering knowledge of customer needs and preferences is an approach known as _____.
A) relationship management
B) transaction management
C) financial management
D) marketing management

Question

Quizplus · Accepted Answer

Nurturing customer loyalty by gathering knowledge of customer needs and preferences falls under the approach of relationship management. This approach focuses on building long-term relationships with customers by understanding their needs and providing customized solutions. Transaction management, financial management, and marketing management all have different focuses and goals.

Nurturing Customer Loyalty by Gathering Knowledge of Customer Needs and Preferences