When firms develop products and marketing strategies that appeal to the customer tastes and buying habits of particular national markets, they are using a _____.
A) global business strategy
B) free trade strategy
C) uniform strategy
D) multidomestic strategy

Question

Quizplus · Accepted Answer

A multidomestic strategy focuses on developing products and marketing strategies that cater to the specific tastes and buying behaviors of individual national markets. This approach recognizes and adapts to the unique cultural, economic, and legal environments of each market. It differs from a global business strategy, which aims for consistency across all markets, and a uniform strategy, which offers the same products and marketing approach in all markets regardless of local preferences. Free trade strategy refers to policies that promote the free flow of goods and services across national borders.

When Firms Develop Products and Marketing Strategies That Appeal to the Customer