MATCHING
Complete the following using the terms listed.
-_____ allows a firm to bulk-produce goods and services while adding unique features to individual or small groups of orders.
A)secondary data
B)affinity program
C)Market segmentation
D)demographic
E)target market
F)End-use segmentation
G)marketing mix
H)data mining
I)Consumer behavior
J)Ownership utility
K)Exchange process
L)B2B
M)person marketing
N)Mass customization
O)frequency marketing
P)Comarketing
Q)cobranding

Question

Quizplus · Accepted Answer

Mass customization allows a firm to bulk-produce goods and services while adding unique features to individual or small groups of orders.

Note: Other answer choices may be applicable in different contexts, but N is the best fit for the given sentence.

MATCHING Complete the Following Using the Terms Listed