The Custom Foot is a shoe store chain that manufactures shoes and allows customers to design a unique product by selecting from the type of leather, color, design, and size. This is an example of _____.
A) standardization
B) adaptation
C) organization marketing
D) mass customization

Question

Quizplus · Accepted Answer

The scenario describes the process of allowing customers to design and customize their own shoes, which falls under mass customization, where a company produces goods tailored to the specific needs and preferences of individual customers.

The Custom Foot Is a Shoe Store Chain That Manufactures