Bailey seeks out cleaning products that are environmental friendly and is willing to pay extra for a "green" brand. What is the main factor for Bailey's purchase?

Question

Quizplus · Accepted Answer

Bailey's willingness to pay extra for a "green" brand indicates that personal determinants, specifically environmental values and beliefs, are the main factor driving their purchase decision. Interpersonal determinants refer to the influence of friends and family, relationship marketing involves building and maintaining customer relationships, and end-use segmentation involves dividing the market based on how the product is used.

Bailey Seeks Out Cleaning Products That Are Environmental Friendly and Is