Personal and interpersonal determinants affect which of the following steps in the consumer behavior process?

Question

Quizplus · Accepted Answer

Both personal and interpersonal determinants can affect each step in the consumer behavior process. Personal determinants such as personality, motivation, and perception can influence the recognition of a problem or opportunity, the search for information, the evaluation of alternatives, the purchase decision, and the post-purchase evaluation. Interpersonal determinants such as family, friends, and social norms can also impact these steps in addition to the actual purchase act. Therefore, the best answer is D, as personal and interpersonal determinants can impact all steps in the consumer behavior process.

Personal and Interpersonal Determinants Affect Which of the Following Steps