The new-product development stage that deals with the elimination of ideas that do not mesh with overall company objectives is _____.
A) screening
B) commercialization
C) testing
D) product development

Question

Quizplus · Accepted Answer

Screening is the stage in the new-product development process that deals with the elimination of ideas that do not fit with overall company objectives. This stage helps to identify and filter out ideas that may not be feasible for the company, thereby saving time and resources in the later stages of development. Commercialization is the stage at which a product is launched into the market, and testing and product development are subsequent stages in the process.

The New-Product Development Stage That Deals with the Elimination of Ideas