While marketing a new wireless phone,Levine Corp.decided to skip the _____ stage of product development due to the expense of developing a limited production run,as well as concern over revealing product strategies to the competition.
A)concept development and business analysis
B)test marketing
C)product development
D)screening

Question

Quizplus · Accepted Answer

Skipping the test marketing stage means that the company is not producing a limited production run and therefore saving on expenses. It also means that they do not have to reveal their product strategies to the competition as test marketing involves releasing the product to a select group of consumers for testing and feedback.

While Marketing a New Wireless Phone,Levine Corp