Which of the following is a reason why some companies skip test marketing?
A)Test marketing can alert competitors about a company's strategies.
B)Test marketing is conducted only in selected regions.
C)Competitors can skew results by lowering prices or running special promotions.
D)Test marketing allows a company to determine the product's performance in full-scale production.

Question

Quizplus · Accepted Answer

Test marketing can alert competitors about a company's strategies.

Which of the Following Is a Reason Why Some Companies