Which of these best describe the assortment of product lines and individual goods and services that a company offers to consumers and business users?
A)Product life cycle
B)Logistics
C)Product cluster
D)Product mix

Question

Quizplus · Accepted Answer

The product mix, also known as the product assortment, refers to the total variety of products that a company offers to its customers, encompassing all product lines and individual items.

Which of These Best Describe the Assortment of Product Lines