In which stage of the product life cycle the company tries to promote demand for its new offering; inform the market about it; give free samples to entice consumers to make a trial purchase; and explain its features,uses,and benefits?
A)Introduction stage
B)Decline stage
C)Maturity stage
D)Growth stage

Question

Quizplus · Accepted Answer

During the Introduction stage of the product life cycle, companies focus on building awareness for the new product, educating potential customers about its features, uses, and benefits, and often use strategies like free samples to encourage trial purchases. This stage is crucial for establishing a market presence and starting to build demand for the product.

In Which Stage of the Product Life Cycle the Company