Customers who choose one brand over another are displaying _____.
A) brand awareness
B) brand recognition
C) brand preference
D) brand comprehension

Question

Quizplus · Accepted Answer

Brand preference refers to a customer's tendency to choose one particular brand over others in the same product category. This indicates that the customer not only recognizes the brand but also has a positive perception and feeling towards it, which leads to choosing it over other options. Brand awareness refers to the level of familiarity a customer has with a brand, brand recognition refers to the ability of a customer to identify a brand among others, and brand comprehension refers to a customer's understanding and knowledge of a brand's value proposition and benefits.

Customers Who Choose One Brand Over Another Are Displaying _____