When firms develop products and marketing strategies that appeal to the customer tastes and buying habits of particular national markets, they are using a ______.
A) global strategy
B) free trade strategy
C) uniform strategy
D) multidomestic strategy

Question

Quizplus · Accepted Answer

A multidomestic strategy is a localization strategy wherein firms customize their products and marketing strategies to cater to the specific tastes and preferences of different national markets. This approach helps firms to achieve higher levels of responsiveness to local customer needs, which can improve their competitive position in these markets.

When Firms Develop Products and Marketing Strategies That Appeal to the Customer