Companies such as Dell Computer adapt their websites to specific countries. These companies are following a(n) ______ strategy.
A) international marketing
B) orderly marketing
C) global
D) multidomestic

Question

Quizplus · Accepted Answer

The multidomestic strategy involves adapting the marketing mix to specific countries or regions. Dell Computer adapting their website to specific countries is an example of this strategy. This allows the company to tailor their offerings to fit the cultural, economic, and societal differences of each country, which can lead to higher customer satisfaction and increased sales.

Companies Such as Dell Computer Adapt Their Websites to Specific