Psychographic studies are used to evaluate motivations for purchases of hundreds of goods and services, ranging from soft drinks to healthcare services.

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This is true. Psychographic studies examine consumer attitudes, values, and motivations to better understand consumer behavior towards products and services. This information can help companies tailor their marketing strategies and develop products that better meet the needs and desires of their target audience.

Psychographic Studies Are Used to Evaluate Motivations for Purchases of Hundreds