The first step in the consumer behaviour process is the recognition of a problem or opportunity.

Question

Quizplus · Accepted Answer

The first step in the consumer behavior process is indeed the recognition of a problem or opportunity. This could be triggered by various internal or external stimuli, such as a need, desire, change in circumstance, or marketing communication. Once the consumer recognizes a problem or opportunity, they move on to the next steps of information search, evaluation of alternatives, purchase decision, and post-purchase evaluation.

The First Step in the Consumer Behaviour Process Is the Recognition