Companies use ______ to focus on a specific consumer market by combining product, distribution, promotion, and pricing strategies.
A) consumer behaviour
B) a marketing mix
C) a marketing concept
D) market segmentation

Question

Quizplus · Accepted Answer

The concept described in the question is the marketing mix, which combines product, distribution, promotion, and pricing strategies to target a specific consumer market. Market segmentation is a related concept, but it refers specifically to dividing a larger target market into smaller groups based on shared characteristics. The marketing concept is a broader philosophy that focuses on identifying and meeting the needs of customers. Consumer behavior is the study of how people make decisions about what they buy and how they use and dispose of products.

Companies Use ______ to Focus on a Specific Consumer Market