Bailey seeks out cleaning products that are environmentally friendly and is willing to pay extra for a "green" brand. What is the main factor for Bailey's purchase?

Question

Quizplus · Accepted Answer

The main factor for Bailey's purchase is personal determinants, specifically her interest in environmentally friendly products. Personal determinants refer to an individual’s own characteristics, motivations, and attitudes that influence their consumer behavior. In this case, Bailey's concern for the environment and willingness to pay extra for green products are affecting her purchasing decisions.

Bailey Seeks Out Cleaning Products That Are Environmentally Friendly and Is