Aidan is tired of doing his laundry at the local laundromat and would like to buy a washer and dryer for his apartment. In the Saturday paper he notices that a retail store is having a half-price sale. Aidan is at what step of the consumer behaviour process?
A) evaluation of alternatives
B) searching for alternatives
C) purchase decision
D) purchase act

Question

Quizplus · Accepted Answer

Aidan is currently searching for alternatives by looking at the sale in the newspaper. He has not yet reached the evaluation of alternatives or purchase decision stage.

Aidan Is Tired of Doing His Laundry at the Local